Southloom is part of a tradition that dates back to more than one thousand years. Southloom’s Handloom products from Kerala are part of a handloom culture, that even the Europeans and Arabs once came to the coastal state searching for.
Each of our handloom products are the result of the craftsmanship of a master weaver from, Kerala. Southloom's handmade, hand woven golden-bordered and coloured clothing has been crafted with utmost care and devotion that is unmatched. It takes days or even months to create handloom clothing with perfection and detail that no machines can recreate.
Southloom is a wholehearted pledge from the latest generation of this handloom cult, to revive a vibrant Malayali tradition, that has felt the wrath of technology and is on the verge of extinction. But despite this, several families across the state embraced and strived to keep alive for centuries, as weavers and consumers.
Southloom's vision is to give this unique product a new life by creating Kerala Handloom clothing under a brand, through our own network of exclusive weavers who can create the finest quality clothing this tradition has to offer.
There are thousands of families across Kerala whose lives are dependent on income they earth through handloom weaving. They work and toil hard to create the traditional clothing that we cherish. But often they are not remunerated as they should be, and are exploited in a sense. They do not fully understand the worth of the products that they make. Southloom aspires to work with these weavers and give them their fair share of earnings.
By buying from Southloom you are not only contributing to the livelihood and empowerment of hundreds of handloom weavers across Kerala, but also saving a culture that we have alienated ourselves from.
Don’t just Buy Handloom, Buy Southloom!